Leopard in Spring

Hello loves and happy Sunday! Even though it's only February  and we're still in the midst of winter, we've had some amazing spring weather. And what a difference this ray of sunshine makes... everyone just seems happier and more relaxed. I guess we're all in desperate need of winter to come to an end. Also, I … Continue reading Leopard in Spring

An honest opinion on social media and influencers

Influencer marketing (also influence marketing) is a form of marketing in which focus is placed on influential people rather than the target market as a whole on social media. It identifies the individuals that have influence over potential customers, and orients marketing activities around these influencers[1] Influencer content may be framed as testimonial advertising where … Continue reading An honest opinion on social media and influencers