An honest opinion on social media and influencers

Influencer marketing (also influence marketing) is a form of marketing in which focus is placed on influential people rather than the target market as a whole on social media. It identifies the individuals that have influence over potential customers, and orients marketing activities around these influencers[1] Influencer content may be framed as testimonial advertising where … Continue reading An honest opinion on social media and influencers

Why being a materialist is actually a good thing.

Materialism is a personal attitude which attaches importance to acquiring and consuming material goods. Source: wikipedia Being called a materialist mostly isn't a compliment. Materialism has a rather negative connotation to it, but why is this? Surely there are extremes within being materialistic, but does this essentially speak to materialism or is it rather negative … Continue reading Why being a materialist is actually a good thing.