Influencer marketing (also influence marketing) is a form of marketing in which focus is placed on influential people rather than the target market as a whole on social media. It identifies the individuals that have influence over potential customers, and orients marketing activities around these influencers
Influencer content may be framed as testimonial advertising where they play the role of a potential buyer themselves, or they may be third parties.
Social Media Influencer, you may have been living under a rock if you haven’t heard from it by now. It is now one of the most aspired jobs by young teenagers and has such an enormous impact on the advertising market. Being a famous social media influencer is HUGE, whereas back in my days I would only dream of becoming some sort of Disney princess…
Today I want to share my thoughts about this whole social media thing and all these influencers.
How does social media make me feel?
We were going to be honest here, so that’s exactly what I intend to do… I think over 90% of the time, social media makes me feel real bad. Sure there are some good emotions triggered by it as well, but so many days I feel as if my life just flashed by and I spent hours on instagram and I’m still not that popular with my 383 (non-bought) followers. But thank you so much to all of you who do really follow me and show interest in this blog/account. I love connecting with you people and listening to your life and opinion!
Of course social media is a great development and can be used for so many good things. For instance, when we’re on a trip I love getting messages from home with pictures of our dogs or whatever. There is such an easy access to these platforms and they are intertwined with our lives I think. Also, it’s such a great way to learn about new things. For instance, I stumbled upon project 333 on social media and have discovered so many likeminded people all over the world via Instagram. It sure can make you feel connected to the world and help you in self-development. Maybe you get inspired by someone you follow and this will help you find your personal style.
There are so many benefits of social media when you use it right, but sadly there are way more negative emotions being experienced when using social media. The biggest emotion I’m struggling with – and I know a lot of people struggle with this – is feeling imperfect. We are being bombarded daily by these pictures of super amazing looking girls, living a super luxurious life, traveling around the globe and buying Chanel bags as if they only cost € 10. It’s not realistic AT ALL.
Look, I have an amazing life – no kidding – and don’t have any reason to complain. I could even say that I have more benefits in life than most people (and this is by no meaning an attempt to brag at all). What I’m trying to say is, that even I, who has so much in life, still don’t feel as if I have enough and that is partially because of influencers. When I look at most of these influencers, I’m only feeling as if I’m not doing enough because I can only buy one luxury bag a year and only travel three times a year. Who was able to travel three times a year 10 years ago?!
Let’s be honest, this is not okay. It’s not okay at all. So many young children and teenagers are active on social media and are comparing their lives to these influencers. Making them feel not good enough. Hell, if even I, who has quite a good view on how the world works feels this way, how are these young ones able to develop a healthy self-image or realistic view of their future life?
The pictures they are taking with friends need to be insta-worthy, but who defines if these pictures are worthy? Why should we even think about this? If a picture with your friends makes you feel good and triggers good memories, it’s a great picture. Who cares about that double chin – okay, I would care too – but we are so focussed on making everything perfect, that things aren’t real at all anymore.
We haven’t even talked about the pressure coming from the need to post things. Because, if it’s not on Instagram, it didn’t happen?! There is just such a pressure to share our lives and trying to make it look perfect. It’s exhausting. We feel this constant need to share things on social media, and when they actually meet in person, these people have nothing to talk about because it’s all been shared before. Leaving us feeling disconnected and unable to build real, sustaining relationships.
There are still so many negative emotions that are triggered by the use of social media, I could keep going on and on. But I think you guys get the point here.
Influencing as a job?
When I started this blog a couple of years ago I never thought about doing it as a job – I didn’t even know you could make a job out of it. But this whole influencing-thing really got out of hand and there have been times I seriously considered making a job out of this. It just seemed so much fun to be able to do what you want, go on press trips and getting all these amazing products to try and use.
But the truth is, THIS ISN’T REAL. So many of it is fake, there are SO MANY influencers who have thousands, if not millions of fake followers, likes and comments. There are so many pictures that are a complete set – yes, fake private jet sets are something you can rent to take Instagram pictures and a lot of these influencers are being told what to do, say, wear, drink, … just to be able to make some money out of it. And sure, it is a billion-dollar industry and a lot of these influencers are getting rich out of it, but what after this? What will happen when they get older, get wrinkles and just aren’t hip anymore?
It is such a tricky business, where so many fake things are being sold.
I still remember when it first got out that fashion magazines were using photoshop and such on their pictures and it was such horror. Suddenly people would stop buying fashion magazines because the advertising wasn’t real, but now we make absolutely no problem in following all these fake influencers? I just can’t understand this.
So no, at this point I don’t have any aspiration to make this my job – you never know of course – because I want a job that is real. A job that builds a community rather than selling lies for the money.
What about blogging?
I still love blogging. It is such an easy way to get creative and share with the world. It’s a platform for me to connect, to inspire and to let myself grow creatively. I’ve always loved fashion, writing and photography and on this little space of the world wide web I can combine these three passions.
But I have to be honest and admit I’ve been influenced with other bloggers a lot and have been posting things that aren’t really 100% me because I wanted to keep up with the joneses and reach the same level as these bloggers. But that just isn’t possible nowadays if you are doing it in a real and honest way. And that’s exactly what I stand for, sharing an honest opinion with no photoshopped pictures – only a bit of filter usage to make them resemble real life.
What about you guys, have you ever felt bad about using social media?